Owning franchises across several different brands is now hot and trendy in the franchising sphere. In fact, of the 450,000+ franchise units in the United States, 53% percent are currently owned by either multi-unit or multi-brand franchisees. The tide has moved towards multi-unit franchisees who are capable of dealing with several brands at the same time, and there are lots of reasons for this paradigm shift in franchise ownership.

(1) Weather Harsh Economic Times

During the Great Recession of the late 2000s and early 2010s, figures showed that multi-unit franchisees that invested in several franchise brands weathered the economic turmoil.

(2) It’s Easier for the Franchisor

More and more franchisors have discovered that partnering with a few multi-brand franchisees is much easier than dealing with scores or hundreds of single unit franchisees with little or no experience running a franchise business.

(3) Smooth Unit Development

Franchisees who own more than one franchise brand have robust relationships with vendors, contractors, and real estate agents.

(4) It’s Great for Emerging Brands

These franchisees have the skill set, the experience, and the know-how to help expand new brands across many regions and perhaps across the country.

(5) Consistency Matters

Instead of dealing with several distraught single-unit franchisees, the franchisor could be better off focusing on what really matters: marketing and building the brand’s image, and creating consistency and an elevated sense of professionalism.

(6) Easy Sharing of Resources

Sharing space, marketing, connections, and other resources between multiple franchisees helps to reduce costs.

(7) Greater Stability

A multi-brand franchise owner tends to be more stable, particularly financially. When the growth of one brand is slacking, they can compensate with brisk business in other brands.

Your franchising appetite should go beyond one brand. It is a great way to ensure that you’re stable, maintain consistency, and cultivate stronger relationships with other stakeholders, including franchisors.

At Home Eldercare offers lower startup costs, as there is no inventory to stock, no need to open office space or retail locations, and a steadily increasing demand due to recent events. If this sounds like the right opportunity for you,. call us today at 844-358-4311, or visit our franchise contact page. We would love to discuss adding one of our franchises to your portfolio.